Audi's new prototype vehicle, the Auto Union Type C e-tron Study, will be revealed at the International Toy Fair in Nuremberg. The eco-friendly vehicle is made of children-friendly aluminum and carbon materials. The pedal and motor driven car has a maximum speed of 30 kph.
The vehicle's rear wheels are powered by an electric motor and a rechargeable lithium-ion battery. Audi's toy vehicle will be priced around $15,900, and only limited units will be released through Audi dealers.
Green Kids' Vehicles
The Auto Union Type C E-Tron Study by Audi is a Mini-Scale Car
Trend Themes
1. Eco-friendly Toy Cars - There is an opportunity to create more eco-friendly toy cars for children that utilize sustainable materials and technology.
2. Miniature Electric Vehicles - There is potential for miniature electric vehicles for kids that are both fun and help instill sustainable attitudes and behaviors at an early age.
3. Luxury Toy Cars - There is room in the market for high-end toy cars made of premium materials and featuring advanced technology for young enthusiasts and collectors.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can capitalize on the trend of eco-friendliness and create toys that are good for the environment and made of sustainable materials.
2. Electric Vehicle Manufacturing - The market for miniature electric vehicles for kids shows potential for growth, presenting opportunities for EV manufacturers to enter this niche market.
3. Luxury Goods - There is potential for luxury toy cars made with premium materials and featuring advanced technology for the wealthy parents who want to offer something special for their children.