Receiving a certificate for buying an apple or a diploma for getting a haircut may seem ludicrous to the majority of people out there, but that is because the Autism Forum Switzerland campaign isn't singling out the majority. Instead, it rewards the efforts of those who live with autism, a neurological disorder that often impairs common social interaction and communication.
The Autism Forum Switzerland campaign was conceived and executed by Zurich-based ad agency Ruf Lanz. It reads, "Everyday activities are a hard test for people suffering from autism. Support them with your understanding." Art directed by Isabelle Hauser with creative direction by Markus Ruf and Danielle Lanz, this important message tells people that the common capabilities they take for granted can be exponentially harder for others.
Everyday Award Ads
The Autism Forum Switzerland Campaign Recognizes Difficulty of Daily Activities
Trend Themes
1. Recognition of Everyday Accomplishments - Creating campaigns that recognize the efforts of individuals who live with certain challenges or disabilities for accomplishing everyday tasks can be a powerful way to promote understanding and empathy towards these individuals.
2. Neurodiversity Inclusion - Fostering inclusion and support for individuals with neurological disorders and disabilities is an emerging trend that presents innovative opportunities across various industries.
3. Alternative Rewards and Incentives - Motivating individuals by recognizing and rewarding everyday tasks through non-traditional means can be a disruptive innovation opportunity across different industries.
Industry Implications
1. Advertising and Marketing - Creating and executing campaigns that recognize the efforts of individuals with neurological disorders and disabilities presents innovative opportunities for the advertising and marketing industry.
2. Education - Creating alternative means of recognizing and incentivizing everyday tasks can potentially transform traditional education systems and benefit individuals who face challenges in certain areas.
3. Hospitality - Offering alternative and personalized rewards to individuals for everyday tasks can provide a unique and potentially inclusive experience in the hospitality industry.