StickerYou is an ingenious company that provides sticker lovers everywhere with both sick, customizable stickers and authentic temporary tattoos . Through its website, StickerYou users can pick from a wide variety of images, or upload their own, to create pages of unique stickers and tattoos. StickerYou’s temporary tattoos have become the perfect way for people to express themselves creatively without getting a permanent tattoo, or to try out a few designs before heading to the tattoo parlor.
The founder and CEO of StickerYou, Andrew Witkin, was able to sit down with Trend Hunter’s video team to discuss the inspiration behind StickerYou, what’s changed since its conception, and what’s trending in the temporary tattoo world.
1.How has StickerYou changed since its conception?
We first thought that maybe more of our market was going to be cool youth that really wanted to express themselves. For us, I don’t think that the world of technology has changed our look, but we found that by building technology that allowed people to make their own size of stickers, any way they wanted them, to give them any shape that they wanted and any image, allowed people to use our platform for way more purposes than we had originally envisioned. Lots of businesses are using StickerYou to create give-away swag stickers. We’ve got moms using it for kids’ labels and clothing labels when they go to school. So, what started off as something that was maybe cool for skateboard culture has become a platform that is really unlimited in terms of people’s use for it. That’s probably been the biggest change and surprise for us.
2. What inspired the creation of StickerYou?
I think what inspired the creation of StickerYou was really just how people were expressing themselves creatively, like surfers and skaters would put stickers on their boards, and you’d go to restaurants and they’d have stickers in the windows. There were so many unique, custom stickers that it made for such a unique culture. I just became enamored by it. I felt like the trend in the world was to develop more and more custom products to express themselves.
3. What makes StickerYou different from other sticker companies?
We looked at the tattoo market and found that 20% of Canadians have tattoos, and 63% would love to wear a custom temporary tattoo. The void in there is often the permanent part of tattoos, so we realized that if we just allowed our platform to move to the right a little bit and allow people innovative temporary tattoos, it could be an awesome innovation for the world. We just created it and launched it, and the response has been spectacular. People have started to make custom tattoos for so many different occasions, so we’re pumped about it.
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