In her 'Surfaces' series French designer Aurelien Juner explores the relationship between mass culture imagery and reality. Fashion magazine covers, blogs, websites, posters and billboards all convey some idealized, essentially fictional, depiction of beauty. The Surfaces series seeks to demonstrate this to the viewer.
Aurelien Juner is no stranger to fashion or mass culture either. Much of her wider work touches on these themes. In Surfaces, however, there is pointed effort to delve into the nature of mass culture. In many pieces, Aurelien Juner depicts magazine covers as fractured stone-like tablets. Broken promises of beauty and contentment, perhaps? This imagery is a good representation of the series; that is, Aurelien Juner manages to explore deep themes in a visceral, almost personable way.
Fashion-Smashing Designs
The Aurelien Juner 'Surfaces' Series Explores Mass Culture
Trend Themes
1. Exploring Mass Culture Imagery - Opportunity to disrupt traditional notions of beauty and challenge the idealized depiction of beauty in mass media.
2. Breaking Promises of Beauty - Opportunity to disrupt the beauty industry by exposing the facade and unrealistic standards portrayed in magazine covers.
3. Visceral and Personable Art - Opportunity to disrupt the art industry by creating emotionally impactful and relatable artwork that explores deep themes.
Industry Implications
1. Fashion - Opportunity for fashion brands to challenge traditional beauty standards and promote inclusivity and authenticity.
2. Beauty - Opportunity for beauty brands to embrace diversity and shift away from unrealistic beauty ideals portrayed in mass media.
3. Art - Opportunity for artists to create thought-provoking and emotionally impactful artwork that challenges societal norms and expectations.