In celebration of National Auntie Day on July 26, Auntie Anne's is hosting an exciting open casting call contest to find the coolest aunt in the country and crown them as the first-ever "Auntbassador." The chosen Auntbassador will receive the prestigious title, bragging rights, a $10,000 shopping spree, and an all-expense paid trip to the iconic Mall of America with their niece or nephew, along with exclusive Auntie Anne's merchandise and more.
Auntie Anne's is looking for official aunties, stand-in aunties, and even uncles who fulfill the role of aunties in their nieces' and nephews' lives. Those who live their lives to the fullest and bring joy and excitement to their young relatives are encouraged to apply. Aspiring Auntbassadors can submit their casting videos explaining why they are the coolest auntie on their TikTok, Instagram, Facebook, or Twitter pages using the hashtags #AuntieAnnesCasting23 and #contest. Submissions are now open and will be accepted until July 31, 2023. Auntie Anne's will announce the first-ever Auntbassador on August 11, 2023.
Aunt-Theme Open Casting Calls
Auntie Anne’s is Searching for Its New “Auntbassador"
Trend Themes
1. Open Casting Calls - Disruptive innovation opportunity: Utilize open casting calls to engage with and tap into the creativity and enthusiasm of fans to promote a brand or product.
2. Contest Marketing - Disruptive innovation opportunity: Harness the power of contests and user-generated content to create buzz and generate brand loyalty.
3. Influencer Marketing - Disruptive innovation opportunity: Collaborate with social media influencers to reach a wider audience and build brand awareness.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Explore creative ways to engage with consumers and create unique experiences within the food and beverage industry.
2. Retail - Disruptive innovation opportunity: Incorporate contests and immersive shopping experiences to drive foot traffic and increase sales for retail businesses.
3. Entertainment - Disruptive innovation opportunity: Leverage open casting calls and user-generated content to unearth new talent and create exciting and engaging entertainment experiences.