August Tea is a company that is dedicated to "pioneering tea as a modern American culinary experience."
Through their travels, August founders Aaron Shin and Gina Zupsich came to realize how much Western tea was lacking. They seek to change all that by offering a refined and sophisticated drinking experience with the August Uncommon tea. The Winter 2014 Tea Collection features unique flavors of smoke, spice and pine that will warm you warm on the most frigid evenings.
The August branding strategy needed to reflect the company's commitment to excellence. The individual name of each tea is printed onto matte black pouches and ceramic receptacles. The only contrast in the entire design comes from an electric green logo that pulsates against the dark background, giving the packaging an almost celestial quality.
Ethereal Tea Branding
August Tea Has Developed a Branding Strategy That Reflects Its Unique Taste
Trend Themes
1. Sophisticated Tea - August Tea creates a unique and refined tea experience by offering complex flavors and branding that reflects the company's commitment to excellence.
2. Revitalizing Traditional Beverages - August Tea seeks to update traditional Western tea with new and exciting flavors, appealing to a modern American culinary experience.
3. Bold Packaging - August Tea uses bold and minimalist packaging designs to set their tea apart from competitors and create a unique brand identity.
Industry Implications
1. Beverage - As a beverage company, August Tea has the opportunity to disrupt the saturated tea market by creating innovative flavor combinations and sophisticated branding.
2. Culinary - August Tea fits into the culinary industry by introducing new and unique tea flavors that can be incorporated into cooking and baking for a modern twist on traditional recipes.
3. Packaging and Design - August Tea's bold and minimalist packaging design offers new opportunities for the packaging and design industry to create standout, visually appealing designs for other products, particularly in the food and beverage sector.