The AT&T HARMAN Spark is a new piece of technology for drivers who are seeking to bring their existing vehicle into the connected era without the need to head for the nearest dealership.
Connecting to your vehicles OBD II port, the device will create a hotspot in your car that will allow for LTE connectivity that you would likely only find in the latest vehicle model instead of your existing ride. The device can be paired with your choice of play from AT&T that start at just $5 a month to let mobile professionals stay connected when partaking in business from the road.
The AT&T HARMAN Spark will formally launch on September 28 and cost $79.99 to purchase.
LTE-Enabling Car Accessories
The AT&T HARMAN Spark Creates a Hotspot in Your Existing Vehicle
Trend Themes
1. Connected Car Accessories - Expanding the OBD II port's functionality with data connectivity and add-on features within a car creates opportunities for car accessories marketers to build innovative offerings for in-car driving and entertainment.
2. LTE Hotspot for Cars - Providing an affordable and convenient way of enabling LTE connectivity in vehicles through OBD II port creates opportunities for telecom companies to form strategic partnerships, offer data plans, and build customer loyalty among drivers.
3. Aftermarket Iot Devices - Introducing aftermarket IoT devices for older vehicles that leverage newer technologies such as LTE connectivity, AI, and self-driving features, creates opportunities for startups to revolutionize the second-hand car market, and help reduce e-waste by extending the life of older vehicles.
Industry Implications
1. Automotive - The advent of LTE-enabling devices for cars creates opportunities for the automotive industry to offer connected cars as a standard feature and to innovate how cars are engineered and built.
2. Telecommunications - LTE-enabling car accessories opens marketing and partnership opportunities for telecom companies, allowing for the expansion of their services to include M2M communication, connected car platforms, and wider internet expansion, creating customer loyalty.
3. Iot Technology - The AT&T HARMAN Spark and other IoT devices open the door for tech companies to explore new market opportunities for IoT devices that leverage network connectivity and sensors, providing transportation solutions for individuals and fleets.