If apartment complexes and houses were malleable enough to be twisted and turned as depicted in the ATSS Burglar Alarm System ad campaign, it would would offer one of the best and bizarre forms of security against potential home invaders. Of course, the images simply go to show how effective this particular burglar system is. To thieves and other wrongdoers, it will make their target seem like an impossible knot to untie.
Conceived by India-based ad agency McCann Erickson, the ATSS Burglar Alarm System ad campaign is extremely surreal. The campaign was art directed by Harshik Suraiya, Denzil Machado with illustration by Staudt Agnes and the result is absolutely stunning and full of magical twists!
Knotted Home Ads
The ATSS Burglar Alarm System Campaign is All Twists and Turns
Trend Themes
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2. Home Security Systems - Disruptive innovation opportunity: Develop innovative home security systems that not only provide effective protection but also offer unique and creative ways of deterring potential intruders.
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Industry Implications
1. Advertising - Disruptive innovation opportunity: Explore unconventional advertising techniques and strategies to make a lasting impact on target audiences.
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3. Art and Design - Disruptive innovation opportunity: Merge the worlds of art and design to create compelling and visually captivating illustrations for various marketing and advertising purposes.