Travel and luxury lifestyle label TUMI has officially unveiled its newest men's cologne dubbed 'ATLAS.' The new fragrance will be the fourth men's scent to be released by the brand.
Conceptually, the new cologne intends to evoke themes of exclusivity and escape, evoking the blissful feeling of temporarily disconnecting from the world. As for the actual scent, ATLAS offers citrusy notes of Italian bergamot and Florida grapefruit, which are blended with ginger, labdanum, and geranium aromas. Other elements utilized for the scent include Japanese vetiver, moss, and Indian sandalwood.
"Continuous sources of inspiration for us are travel and how the world is headed towards an optimistic future. That energy was channeled into the development of a bold and fresh scent. It embodies that optimism and forward-thinking excitement," said TUMI’s Creative Director Victor Sanz.
Escapist Men's Fragrances
TUMI Has Launched Its Newest Men's Cologne Dubbed 'ATLAS'
Trend Themes
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Industry Implications
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