The COVID-19 pandemic has drastically altered the way the world eats and entertains themselves — with many looking to combat homebound boredom by trying out at-home baking kits. Not only does this provide a welcomed task for consumers to enjoy at home, but it also caters to their desire to consume comfort food during these challenging times.
Tivoli Road Bakery, an Australian-based bakery, is leveraging this new craze amid the pandemic by offering its own bread kits that include all the necessary ingredients to make the brand's beloved organic stoneground sourdough bread. The detailed instructions also support consumers with various solutions to common problems. The kits are available to order online for $10 AUD, with a curbside pickup option.
Home Baking Kits
Tivoli Road Bakery Debuts At-Home Baking Kits to Let People Make Their Own Bread
Trend Themes
1. Home Baking Kits - Explore the growing trend of at-home baking kits that provide consumers with the necessary ingredients and instructions to make their own bread.
2. Combatting Homebound Boredom - Discover how the COVID-19 pandemic has fueled the demand for activities like at-home baking to combat boredom and provide a sense of enjoyment.
3. Consuming Comfort Food - Learn about the increased desire for comfort food during challenging times, leading to the popularity of at-home baking kits.
Industry Implications
1. Food & Beverage - The food and beverage industry can tap into the market for at-home baking kits by offering a variety of kits that cater to different dietary preferences and tastes.
2. E-commerce - E-commerce businesses can take advantage of the rise in demand for at-home baking kits by providing a seamless online shopping experience and convenient delivery options.
3. Hospitality - Hotels, resorts, and hospitality businesses can offer at-home baking kits as a value-added service to enhance the guest experience and foster a sense of connection to their brand.