Lumenus is a fitness clothing brand creating athletic vests, jackets and backpacks that cleverly light up so that the wearer can be spotted while doing nightly workouts. This is ideal for anyone that bikes, runs or is active later during the day and is looking to remain noticeable to cars and oncoming traffic.
Nightly exercising works well with many people's schedules but when done on the road it can become a hazard to ensure that vehicles properly notice you. To help prevent accidents and ensure safety, Lumenus has created a line of wearables that features lights that change colors depending on your movements through a Bluetooth connection to your smartphone. For example, if the wearer is slowing down from a run the lights will illuminate red in the back to let surrounding people know.
Illuminating Athletic Vests
The Lumenus Sport Jackets and Backpacks Light Up for Night Workouts
Trend Themes
1. Smart Fitness Wearables - Opportunity to disrupt the fitness industry with wearables that incorporate technology to enhance safety.
2. Nighttime Workout Gear - Creating workout clothing specifically tailored for use during nighttime provides convenience, safety and solves an important problem.
3. Connected Clothing - By integrating clothing with Bluetooth technology, a whole new sector of connected wearables can be developed to improve user experience and safety.
Industry Implications
1. Fitness Apparel - Companies in the fitness apparel industry can capitalize on the trend of safety-focused clothing to differentiate themselves from competitors.
2. Sporting Goods - Sporting goods manufacturers could expand their product lines into interconnected wearables to meet customer needs for advanced fitness wearables.
3. Tech Wearables - By providing safety-specific wearable products, technology companies can tap into a growing market and compete with established players in the smartwatch industry.