With the publicity surrounding the 2016 Rio Olympics, competitive athletic swimmer and celebrity Michael Phelps has unveiled a set of emojis called the Phelpsmoji that shares the lifestyle of the Olympian. The emojis capture the swimmer from a visual angle, showcasing the swimmer's life, favorite things to say, swimming essentials and faces he is known for doing.
The Phelpsmojis allow consumers to embed elements of the athlete that they favor or idolize into their text message conversations. The emoticons are styled after the iOS keyboard and feature Phelps at different stages of his career doing a series of expressions both in his swimming gear and in regular standing. In addition, the emojis include depictions of Phelps' swimming skills, his pets and even him training.
Athletic Swimmer Emojis
The Phelpsmoji Provides Emoticons Exclusive to the Michael Phelps' Life
Trend Themes
1. Athlete Emojis - Athletes and sports personalities are launching their own set of emojis to fans by providing exclusive insights into their lives.
2. Celebrity Influence on Emojis - More celebrities are releasing their own set of emojis for fans to use in their daily text conversations, providing companies with an opportunity to partner with these celebrities and marketing their products through emoticons.
3. Personalized Emojis - Consumers are looking for more personalized ways to communicate with friends and family through visually appealing and exclusive emojis that represents their interests, opinions, and personalities.
Industry Implications
1. Athletic Apparel Industry - Athletic apparel companies have the opportunity to collaborate with athletes and sports personalities on creating exclusive emojis that features their products.
2. Marketing and Advertising Industry - Marketing and advertising agencies can partner with celebrities and athletes by creating personalized emojis to market products and services more effectively on social media platforms.
3. Social Media Industry - Social media platforms can entice celebrities and athletes to release their own set of emoticons on their platforms to retain user's interest and engagement with their platform.