Fashion retailer '47 recently put together an exclusive Super Bowl 50 shop in collaboration with Benny Gold and Black Scale that conveys a locker room style interior design and a distinctively athletic aesthetic. The store matches the fashionable content sold inside, with a sophisticated sporty appeal that pays tribute to football culture.
The store, located in San Fransisco, carries the custom SB50 Boutique Collection that offers sportswear at a more elevated and street style design. The shop features hip and tailored shirts designed to look like jerseys, baseball caps and letterman jackets in a casual environment that mirrors a sport locker room. The store has benches and tarmac floor with sport branding plastered across the walls in an elegant and minimalist style.
Sporty Locker Room Shops
The Super Bowl 50 Shop by Retailer '47 Conveys an Athletic Aesthetic
Trend Themes
1. Athletic Aesthetic Shops - Creating brick-and-mortar shops that reflect an athletic aesthetic infused with street style and sophistication presents a disruptive innovation opportunity in the fashion retail industry.
2. Sportswear Boutique Collections - Offering custom collections of sportswear with elevated and trendy designs can disrupt the traditional sportswear market and appeal to a wider range of consumers.
3. Fashion in Sports Culture - Fusing fashion and sports culture together creates a disruptive innovation opportunity to cater to a growing demand for sportswear with fashionable designs.
Industry Implications
1. Fashion Retail - Incorporating athletic aesthetics and sportswear-inspired designs into traditional fashion retail stores creates an opportunity to attract a wider range of customers.
2. Sportswear - Creating street-style-inspired sportswear that appeals to consumers who are looking for more fashionable options can disrupt the traditional sportswear industry.
3. Athletic Equipment Retail - Providing an in-store shopping experience that mimics a sport locker room can attract consumers who are looking for unique and immersive shopping experiences when purchasing athletic equipment.