Strava, the popular running app that accumulates over one million athletes every 45 days, is expanding its services beyond pure functionality with the introduction of 'Athlete Posts.' The new social platform will be a space for fitness fanatics to share content with one another and the rest of the network at large, giving those on Strava a trusted source of knowledge (and commiseration) about the field of fitness as a whole.
Though Strava's initial running app offers social features, Athlete Posts hopes to create a more polished platform for information. The posts on the social site cum blog will be curated, with only the most reliable and highest quality stories, photos, questions, tips, recommendations, and more making it onto the site. Posts will come from the likes of marathoner Kelly Roberts, track and field athlete Lauren Fleshman, and triathlete James Lawrence.
Fitness-Focused Social Platforms
Strava's 'Athlete Posts' Will Feature Curated Content
Trend Themes
1. Fitness-focused Social Platforms - Expanding beyond pure functionality to provide a social platform for curated content to be shared among fitness fanatics.
2. Curated User-generated Content - Creating a more polished platform for information with only the most reliable and highest quality stories, photos, tips and recommendations.
3. Athlete-driven Social Media - Offering a space for athletes to share tips, advice, and knowledge with one another and the rest of the network at large.
Industry Implications
1. Fitness Technology - Developing new apps and technologies that foster community and sharing among fitness enthusiasts.
2. Social Media - Creating specialized platforms for niche communities such as fitness enthusiasts.
3. Content Creation and Management - Curating user-generated content to be of the highest quality and relevance to the community.