Contemporary New York City-based brand shortyLOVE is making a name for itself with its line of stylish and cool athleisure handbags. Designed for the modern woman who is busy and active, the bag models effectively blend classic, sophisticated, and sporty sensibilities. Meant for the every day, the bags can also be integrated into a variety of outfits.
shortyLOVE's stylish and sporty pieces are lightweight and crafted out of water-resistant nylon. The silky smooth straps are also adjustable and removable, adding another degree of versatility to the athleisure handbags as individuals can wear them hands-free or carry them. The brand was also adamant to incorporate a variety of pocket options in order to satisfy the organizational needs of consumers on the go.
Versatile Athleisure Handbags
shortyLOVE Targets the Contemporary Busy and Active Woman
Trend Themes
1. Athleisure Handbags - The trend of incorporating sporty sensibilities into everyday handbags creates opportunities for disruptive innovation in the fashion industry.
2. Versatile Design - The emphasis on versatility in design creates opportunities for disruptive innovation in the accessories industry.
3. Organizational Needs - The trend of incorporating multiple pockets to satisfy organizational needs creates opportunities for disruptive innovation in the luggage and travel industry.
Industry Implications
1. Fashion - Incorporating sporty sensibilities into everyday handbags provides new opportunities for companies within the fashion industry.
2. Accessories - Emphasizing versatility in design provides new opportunities for companies within the accessories industry.
3. Luggage and Travel - Incorporating multiple pockets to satisfy organizational needs provides new opportunities for companies within the luggage and travel industry.