The Atelier de l’Armée F/W '15 lookbook has finally been released for public adoration. Showcasing all the styles featured in the brand's F/W '15 Collection, this lookbook sets the tone for a chilly F/W season featuring hot styles.
Atelier de l’Armée cast both a male and a female model for its latest lookbook. Taking place in the brand's hometown, the Amsterdam-based lookbook features both models dressed for a stylish journey through the bitter cold. In this lookbook l’Armée fans are told a story of a cold Netherlands day embraced by two young people dressed in durable materials, water-repellant garments, rainwear and quilted outerwear pieces.
Placing the models against minimalistic and naturalistic scenery, the Atelier de l’Armée F/W '15 Lookbook highlights the brand's latest collection in the most exciting way.
Winter Voyager Lookbooks
The Latest Atelier de l’Armée F/W Lookbook Features a Frigid Exploration
Trend Themes
1. Winter Fashion Trends - Disruptive innovation opportunity: Designing stylish and durable winter clothing that incorporates water-repellent and quilted outerwear pieces.
2. Gender-inclusive Lookbooks - Disruptive innovation opportunity: Creating lookbooks that feature both male and female models to appeal to a more diverse customer base.
3. Minimalistic Scenic Photography - Disruptive innovation opportunity: Using minimalist and naturalistic scenery in fashion photography to create a unique and captivating visual aesthetic.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Developing innovative materials and technologies for winter clothing, such as water-repellant fabrics and advanced insulation materials.
2. Fashion Photography - Disruptive innovation opportunity: Experimenting with unconventional and minimalistic photography styles to create striking and memorable fashion campaigns.
3. Retail - Disruptive innovation opportunity: Incorporating gender-inclusive marketing strategies and diversifying model representation to attract a broader range of customers.