The AT-SB727 Sound Burger is a portable Bluetooth turntable that was first launched in the 1980s and has been reintroduced by Audio-Technica to celebrate its 60th anniversary. The device has a retro design that resembles a clamshell burger, with two circular halves that clamp onto a vinyl record. The Sound Burger can play both 33 1/3 and 45 RPM records and has a rechargeable battery that lasts up to four hours.
The Sound Burger is available in three colors: yellow, white, and black. It costs $199 and can be purchased from Audio-Technica’s website or other online retailers. However, the device is in high demand and may be sold out at some locations. The Sound Burger is not a hi-fi record player, but rather a fun and nostalgic way to enjoy vinyl on the go or at home with wireless speakers or headphones.
Fan-Favorite Sound Burgers
Audio-Technica is Rolling Out the AT-SB727 as a Regular Product
Trend Themes
1. Retro Technology Revival - Opportunity for companies to revive and modernize nostalgic devices that have a cult following among consumers.
2. Portable Vinyl Players - Opportunity for innovative vinyl-playing devices that cater to the needs of modern music lovers who prioritize portability and convenience.
3. Bluetooth Turntables - Opportunity for companies to develop Bluetooth-enabled turntables that allow users to stream music wirelessly to their speakers or headphones.
Industry Implications
1. Consumer Electronics - Industry players can create innovative products that tap into consumers' interest in retro technology while incorporating modern features and functionality.
2. Music Streaming Services - Industry players can partner with consumer electronics companies to offer seamless integration between vinyl players and music streaming services, catering to the wants of audio enthusiasts.
3. Vintage Retail - Industry players can leverage the nostalgia factor in vintage products similar to Sound Burger to create a completely unique buying experience and tap into the growing wave of an in-person customer experience.