Colorsmith offers made-to-order solutions for men to support a custom at-home hair color experience and gray reduction. Never premixed or premade, Colorsmith's products offer personalization and coverage on a consumer's own terms.
The brand's first-of-its-kind Gray Reduction Program was created for men who want natural-looking results that they can ease into over time, rather than being confronted with a too-dramatic change in their look and questions like "Did you do something different to your hair?" With a box from Colorsmith, consumers will find all the essentials like gloves, a stain guard, a comb and a bottle of custom color with their name on it.
While women have been relying on Colorsmith and its at-home hair color experiences since 2010, this new offering supports men who want to avoid boxed dyes or frequent trips to the salon.
Customized Men's Hair Colors
Colorsmith's At-Home Hair Color Experience Supports Gray Reduction
Trend Themes
1. Customized Men's Hair Colors - Opportunity for custom-made hair color solutions specifically catered to men's needs in an at-home setting.
2. Gray Reduction Program - Disruptive innovation opportunity to provide men with a gradual, natural-looking solution for reducing gray hair at home.
3. Personalization and Coverage - Embracing personalization and coverage in the at-home hair color industry, offering consumers customized solutions on their own terms.
Industry Implications
1. Men's Hair Color Products - An emerging market for customized men's hair color products, providing options beyond traditional boxed dyes or salon visits.
2. At-home Hair Color Experiences - Disruption potential in the at-home hair color industry by offering personalized, made-to-order solutions that rival salon quality results.
3. Gray Hair Reduction - Innovative gray hair reduction programs for men, allowing for a seamless transition to a more youthful appearance without drastic changes.