The new ASUS Republic of Gamers flagship store in Bangalore, India, is only a small step away from being an arcade. The store, which is ASUS's largest Republic of Gamers retail location, not only offers the complete stable of ASUS gaming products, but it aims to be a space in which consumers can test out the newest equipment whenever they please, free of charge.
As part of the push to draw consumers to the Bangalore ASUS Republic of Gamers store, the location will be hosting frequent e-sports tournaments. Beyond simply getting the chance to competitively game with top of the line ASUS equipment, those tournaments will offer impressive prizes. For instance, the prizes for an upcoming event include a gaming laptop as well as peripherals like mouses, keyboards, and headsets.
Arcade-Like Gaming Retailers
The ASUS Republic of Gamers Store Lets Consumers Test Equipment
Trend Themes
1. E-sports Tournaments - Opportunity to capitalize on the growing popularity of e-sports and host tournaments to attract and engage gamers.
2. In-store Experience - Creating an innovative retail space that allows consumers to test gaming equipment for free can enhance customer engagement and increase sales.
3. Gaming Prizes - Offering impressive prizes in gaming tournaments can incentivize participation and increase brand loyalty.
Industry Implications
1. Gaming Equipment Retail - Retailers can create immersive in-store experiences coupled with e-sports tournaments to differentiate themselves and attract gamers.
2. E-sports Events & Entertainment - Event organizers can leverage the growing interest in e-sports tournaments and offer gaming-related prizes to attract participants and sponsors.
3. Gaming Peripherals - Manufacturers of gaming peripherals can collaborate with gaming retailers to provide their products for testing and giveaway in tournaments, increasing brand exposure and sales.