As Seen On Screen (ASOS) used to be an online retailer where you could purchase a range of items from homeware to clothes you've spotted on TV or film. It's interesting to see the e-retailer evolve into a fully-fledged fashion store, rivalling the likes of Net-a-porter with its premium range featuring collections from PPQ, Miu Miu and Chloe.
My favourite collection from ASOS, however, has to be The Laden Showroom. The fashion store houses collections from a range of up and coming young designers. It's been a must-visit for visitors to London's vibrant Brick Lane for years. Victoria Beckham is known to pop in when she's in London, but this shouldn't put you off as The Laden is anything but a WAG's boutique. And now thanks to ASOS, everyone will get the opportunity to help support young and independent fashion designers.
The Laden Showrooms on ASOS
From E-Tail To Real Life Boutique
As Seen On Screen
Trend Themes
1. Brick-and-mortar Fashion Stores - The evolution of e-retailers into physical boutiques presents disruptive innovation opportunities in the fashion industry.
2. Supporting Young Designers - The collaboration between ASOS and The Laden Showroom highlights the trend of supporting up and coming fashion designers, creating opportunities for new talent in the industry.
3. Online-to-offline Retail Transformation - ASOS' transformation from an online retailer to a fully-fledged fashion store demonstrates the potential for disruptive innovation in bridging the gap between e-commerce and brick-and-mortar retail.
Industry Implications
1. Fashion Industry - The emergence of physical fashion boutiques alongside online retailers like ASOS creates opportunities for innovation and growth in the industry.
2. E-commerce Industry - The transition of ASOS from a pure e-retailer to a brick-and-mortar boutique showcases the potential for disruptive innovation in the e-commerce sector.
3. Fashion Design Industry - The partnership between ASOS and The Laden Showroom highlights the trend of supporting independent fashion designers, opening up new avenues for innovation and growth in the industry.