Effortlessly chic, the bags that make up asom by Angela Sum, an engineer turned Project Runway alum, will win many people over immediately. They are unassuming and yet completely stylish with a use of quality materials that give them a high end aesthetic. The debut collection boasts five silhouettes made out of soft, washed cottons and linens mixed with velvety, full grain leathers.
At once casual and sculptural, asom by Angela Sum is made for men and women who want to make a statement, but in a subtle way. Although great for any time of the year, the look of the bags are perfect for the spring and summer seasons -- which is only natural considering their recently launch.
Dream-Inspired Draped Bags
asom by Angela Sum is Her Debut Collection of Casual Luxe Bags
Trend Themes
1. Casual Luxe Bags - Disruptive innovation opportunity: Develop a line of casual luxe bags using quality materials to cater to the growing demand for stylish yet practical accessories.
2. Soft, Washed Cottons and Linens - Disruptive innovation opportunity: Create a collection of products using soft, washed cottons and linens to tap into the trend of comfortable and sustainable fashion.
3. Subtle Statement Pieces - Disruptive innovation opportunity: Design accessories that make a statement through subtle details, appealing to consumers who prefer understated elegance.
Industry Implications
1. Fashion and Accessories - Disruptive innovation opportunity: Integrate engineering principles into the fashion industry to create functional accessories with a high-end aesthetic.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop innovative techniques to produce soft, washed cottons and linens more sustainably and efficiently.
3. Seasonal Fashion - Disruptive innovation opportunity: Leverage seasonal trends to launch collections that align with consumer preferences, boosting sales during specific time periods.