The ASICS Shanghai flagship store aims to help consumers not only while they're in the store, but also during the months following their visits. The store has two specialized, proprietary experiences within it that help to ensure each consumer makes the right purchase for their body and training style.
For athletes of any skill level and physical ability, running shoes aren't a purchase to make lightly. Getting an ill-fitting shoe or a pair with the wrong type of support for the wearer's running form can lead to injuries in the future. As such, the ASICS Shanghai flagship has systems to make sure that that doesn't happen.
The first of the two systems is a 3D foot-scanner called 'Foot ID' that gives a precise measuring of one's foot and suggests shoe options. The second is called 'Running Lab,' and it's a connected treadmill that offers scientific analysis of the consumer's running style and ability.
In-Store Running Demos
The ASICS Shanghai Flagship Offers High-Tech Fittings and Running Systems
Trend Themes
1. High-tech Fittings - Opportunity for the running shoe industry to implement high-tech fittings such as 3D foot-scanners and connected treadmills to improve custom fit and reduce risk of injuries.
2. Connected Fitness Equipment - Trend for fitness equipment industry to incorporate connected equipment, such as the Running Lab treadmill, to provide scientific analysis and personalized training recommendations.
3. Customized Experiences - Opportunity for retail industry to provide customized experiences, such as the Foot ID scanner, to enhance consumer engagement and promote customer loyalty.
Industry Implications
1. Running Shoe - Industry can innovate by incorporating technologies, such as the Foot ID scanner and connected treadmills, to provide more personalized and injury-preventive shoe fitting experiences.
2. Fitness Equipment - Industry can benefit from incorporating connected and personalized equipment, such as the Running Lab treadmill, to meet consumer demand for smart fitness solutions.
3. Retail - Retailers can enhance customer engagement and loyalty by providing customized experiences, such as the Foot ID scanner, that incorporate technologies to improve product fit and satisfaction.