These PSA ads by Australian organization 'Adults Surviving Child Abuse' show that childhood abuse and traumas can stay with you a lifetime if you do not seek professional help.
The ads show two side-by-side pictures of the same person as a kid and as an adult. Both images show the same physical injuries and bruises.
The ads were photographed by Brock Elbank for ad agency Whybin\TBWA in Sydney, Australia.
Implications - The two creative directors, Garry Horner and Matt Kemsley, along with the art director Janelle Shearer, did a great job producing the effective ad campaign. The emotional ads read "some wounds never heal" and are sure to get a knee-jerk response from the public.
Adults With Childhood Abuse
ASCA PSAs Show the Need for Counseling
Trend Themes
1. Childhood Trauma Awareness - Disruptive innovation opportunity: Develop innovative counseling and therapy techniques to address the long-lasting effects of childhood abuse and traumas.
2. Mental Health Advocacy - Disruptive innovation opportunity: Create platforms and technologies that raise awareness and support for survivors of childhood abuse, promoting access to professional help and counseling.
3. Visual Storytelling in PSA Ads - Disruptive innovation opportunity: Explore new ways of using visual storytelling techniques in public service announcement ads to effectively convey important social messages.
Industry Implications
1. Counseling and Therapy - Disruptive innovation opportunity: Develop technology-driven counseling and therapeutic services that cater specifically to survivors of childhood abuse and traumas.
2. Mental Health Support Platforms - Disruptive innovation opportunity: Build online platforms and mobile applications that connect survivors of childhood abuse with dedicated mental health professionals and support communities.
3. Advertising and Marketing - Disruptive innovation opportunity: Incorporate visual storytelling techniques and emotional impact into advertising campaigns to raise awareness about social issues and promote positive change.