In a recent ad titled 'As the Room Turns,' La-Z-Boy Furniture draws inspiration from daytime TV in order to add a touch of humor to the process of shopping for furniture. With the help of supermodel Brooke Shields, the ad puts a playful twist on a popular soap opera.
In As The Room Turns, Shields is seen having a dramatic encounter with a man who refuses to believe that the furniture around her was designed by La-Z-Boy. The commercial plays on several different soap opera cliches such as drinks being thrown and affairs with long-lost twins. Although short, the humorous content quickly draws viewers in and keeps them engaged long enough to hear the plug for La-Z-Boy Furniture.
The clever ad demonstrates that humorous can be a compelling way to catch a viewer's attention, even when it is only loosely related to the product at hand.
Soap Opera Furniture Ads
The 'As the Room Turns' Ad Draws Inspiration from Daytime TV
Trend Themes
1. Humorous Advertisements - Businesses across various industries can increase engagement by incorporating humor into their advertisements.
2. Incorporating Pop Culture References - By incorporating pop culture references into their advertisements, companies can appeal to a wider audience and increase brand recognition.
3. Product Placement in Entertainment - Businesses can leverage product placement in entertainment to increase awareness and create new marketing opportunities.
Industry Implications
1. Furniture Retail - Furniture retailers can use humorous advertisements to set themselves apart in a competitive market and create strong brand awareness.
2. Advertising and Marketing - Marketing and advertising agencies can help clients stand out by incorporating pop culture references and humor into campaigns.
3. Entertainment - TV shows and movies can use product placement to generate new revenue streams and promote product awareness for businesses in various industries.