A limited edition arts and crafts magazine is launched by contemporary streetwear label visvim. Published by Cubism Inc., the bi-yearly issue carries the name of 'Subsequence.' Through it, the brand looks to explore the intricacies of the techniques belonging to "passionate craftsmen and artists alike."
The publication subtly explores the origins and direction of "art and crafts in the age of eclecticism," ultimately bringing back the focus on the modes of production and the people who produce. visvim's 'Subsequence' will boast only 2,000 copies, each of which will retail at $86 USD. The first volume of the arts and crafts magazine — which is titled 'The Dearest Issue,' is set to be released on March 1st. It will come in both English and Japanese.
Bi-Yearly Fashion Brand Publications
visvim Boasts a Limited Edition Arts and Crafts Magazine
Trend Themes
1. Limited Edition Arts and Crafts Magazines - Art and crafts magazines published in limited edition can appeal to niche audiences and create exclusivity.
2. Exploring the Techniques of Craftsmen and Artists - Focusing on the techniques and origins of craftsmen and artists in a publication can create interest and communicate a brand's dedication to craftsmanship.
3. Bi-yearly Brand Publications - Bi-yearly brand publications can create a sense of anticipation and exclusivity for customers while showcasing a brand's values and aesthetics.
Industry Implications
1. Fashion - Fashion brands can publish limited edition magazine featuring art and crafts to add value and exclusivity to their brand.
2. Publishing - Publishing companies can work with brands to create bi-yearly limited edition brand publications that showcase a brand's values and aesthetics to appeal to niche audiences.
3. Crafts - Craft companies can collaborate with fashion brands to showcase their techniques and origins and appeal to fashion-savvy customers who value good craftsmanship.