Husband-and-wife innovators Reza and Shiva Mortazavi have launched a unique cocktail brand, Melograno Cocktails, that is built around the ethos of offering a delectable drinking experience out of a package that is artistically informed, visually stunning and so intricately appealing to the eye that it can be considered an accessory of sorts rather than merely a beverage.
Co-founder Reza Mortazavi said the idea behind Melograno Cocktails was to begin from an artistic perspective. "Our customer is someone who likes to enjoy a cocktail but in a sophisticated way that is also convenient and portable," Mortazavi said. The end result is a collection of canned cocktails whose slim and sleek cans are adorned in gorgeously sophisticated artwork that well and truly elevates the idea of can art.
This collection includes a Pomegranate Cosmopolitan inspired by Persian design, an Orange Blossom Martini with an Asian ceramic aesthetic, a Melon Margarita with West African fabric cues and a Cucumber Lime Mojito that pays homage to European tile work.
In addition to offering a satisfying drinking experience, the advent of Melograno Cocktails speaks to the growing importance of the artistically informed demographic of consumers who value visual beauty as part of their drinking experience.
Aristically Adorned Canned Cocktails
These Cocktails Celebrate Sophisticated Traditional Artwork
Trend Themes
1. Artistic Packaging - Creating aesthetically informed product packaging to offer an elevated consumer experience.
2. Canned Cocktail Innovation - Developing innovative ways to enhance the appeal of canned cocktails beyond just the taste.
3. Cross-cultural Inspiration - Fusing design elements from diverse cultures to create a unique and sophisticated product.
Industry Implications
1. Alcoholic Beverage - Developing visually stunning packaging techniques can set new products apart in the crowded alcoholic beverage market.
2. Art and Design - Leveraging traditional art and design aesthetics to inspire innovative branding within the beverage industry.
3. Food and Drink Retail - Providing consumers with aesthetically pleasing products catches their attention and helps drive sales in the food and beverage retail industry.