IDEA and Dover joined up to release a line of artist t-shirts that feature some of the most celebrated icons in contemporary times.
Each is made up of a plain white material, with a large photograph at the center of the design. With the work of acclaimed creatives like Terry Richardson, Henrik Purienne and Collier Schorr in the mix, the artist t-shirts are as stylish as they are commemorative.
While the images that are supplied on each are black and white to give a vintage feel, a few are marked by neon lettering and other components which offer just the right amount of contrast. This is shown most prominently on a tee for Blondey, where the skateboarder's name is written in retro yellow lettering.
Photographic Artist T-Shirts
These Tees from IDEA and Dover Tribute Subculture Icons and Musicians
Trend Themes
1. Artist T-shirts - Creating commemorative t-shirts featuring iconic contemporary artists offers a disruptive innovation opportunity in the fashion industry.
2. Photographic Prints - Using large photographs as the center of t-shirt designs presents a disruptive innovation opportunity in the printing industry.
3. Vintage Style - Incorporating black and white images with neon accents on t-shirts taps into the disruptive innovation opportunity in the retro fashion trend.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of artist t-shirts to create unique and stylish clothing options.
2. Printing - The printing industry can explore new techniques and materials to create high-quality photographic t-shirt designs.
3. Retro Fashion - The retro fashion industry can embrace the combination of vintage black and white images with neon accents on t-shirts for a nostalgic yet modern look.