Toronto Fashion Week hosts the country's most coveted designers, and the Arthur Mendonca Spring 2013 collection is at the forefront of Canadian fashion.
As the models worked the runway, the clothing did more then speak for itself; it invoked a strong presence the runway room had ever felt before. The presence of strong women filled the air as the clothing resembled beautifully constructed business apparel, made to be worn from day to night. But unlike normal business attire, the eluded sultry aspect caught the attention of everyone in the room.
From a mixture of whites to pinks to greys, the collection resembles much of the work of Balenciaga. The Arthur Mendonca Spring 2013 collection is a breathless take on the strong Canadian women in this country who desire sultry business apparel.
Business Attire Fashion Collections
Arthur Mendonca Spring 2013 Shows Structurally Sound Fashions
Trend Themes
1. Modern Business Attire - Disruptive innovation opportunities exist in creating business attire collections that are both structurally sound and evoke a sultry and powerful presence.
2. Day-to-night Fashion - There is potential for disruptive innovation in designing business apparel that seamlessly transitions from day to night.
3. Canadian Fashion Influence - Opportunities for disruptive innovation exist in creating fashion collections that showcase the unique aesthetic and style of Canadian designers.
Industry Implications
1. Fashion Design - The fashion design industry has the potential to disrupt traditional business attire by creating collections that combine structure with sultry appeal.
2. Retail - Retailers can capitalize on the demand for business attire that is versatile and attractive for both day and night wear.
3. Fashion Events - There is an opportunity for disruptive innovation in organizing fashion events that highlight the unique talents and designs of Canadian fashion designers.