Artesian Water is water naturally sourced from a well and is known for being rich in minerals such as calcium and fluoride. One company, Millennium Nc Beverages, has capitalized on the lack of convenient artesian water available on the market by launching Elkiee -- a pouched artesian water with a 7.8 percent pH balance.
The freezable water pouches are perfect for packing lunches and come equipped with a built-in straw. The design of the pouch takes up less room than a traditional water bottle and acts as a make-shift cooler to ensure food does not spoil.
The water also boasts a calcium content of 49.8 percent and a magnesium content of 31.1 percent so parents can ensure their children have the nutrients they need. Moreover, Elkiee is great for conscious consumers thanks to the BPA-free and recyclable packaging.
Calcium-Enriched Water Pouches
Millennium Nc Beverages Launched Elkiee, a Pouched Artesian Water
Trend Themes
1. Convenient Artesian Water - The lack of convenient artesian water on the market presents an opportunity for companies to create innovative packaging solutions like Elkiee's pouched artesian water.
2. Mineral-enriched Water - The demand for water with high mineral content, such as calcium and magnesium, opens up possibilities for brands to develop products like Elkiee that provide essential nutrients.
3. Eco-friendly Packaging - The growing concern for sustainability and environmental impact creates an avenue for companies to create BPA-free and recyclable packaging similar to Elkiee's.
Industry Implications
1. Beverage Industry - The beverage industry can explore innovative water packaging solutions like pouched artesian water to cater to consumer preferences for convenience and health benefits.
2. Health and Wellness Industry - The health and wellness industry can capitalize on the popularity of mineral-enriched water by offering products like Elkiee that provide essential nutrients for consumers.
3. Packaging Industry - The packaging industry has an opportunity to meet the demand for eco-friendly alternatives by developing BPA-free and recyclable packaging options similar to Elkiee's pouch design.