'Meum' is being introduced to the world on Kickstarter as a flexible art subscription service, where members are able to feel as if they have their "own personal museum."
For a fee of $28 per month, members are given a custom frame, which was specially designed to hold art prints. After taking a short quiz, users receive a list of suggested art prints that may suit their tastes. Once a member has made their selection, they are able to swap prints with the changing seasons, or as desired, up to four times a year. As well as being able to support independent artists in this way, Meum members have the opportunity to purchase additional framed prints to add to their ever-rotating collection.
Meum speaks to the ways in which many young consumers are investing in shared ownership opportunities, rather than committing to expensive purchases.
Personalized Art Subscriptions
'Meum' Introduces a Flexible, Customizable Art Subscription Service
Trend Themes
1. Personalized Art Subscriptions - Many consumers are looking for customizable and flexible art subscription services, providing disruptive innovation opportunities in the art and subscription industries.
2. Shared Ownership Opportunities - There is a growing demand for shared ownership opportunities among young consumers, which presents disruptive innovation possibilities in various industries, including art and home decor.
3. Seasonal Subscriptions - The ability to swap art prints with changing seasons offers disruptive innovation opportunities in subscription services targeting consumers looking for seasonal variety.
Industry Implications
1. Art - Artificial intelligence and machine learning technology can be introduced in the art industry to personalize and recommend art pieces for consumers based on their preferences and purchase behavior.
2. Subscription - There is an opportunity in the subscription industry to provide customizable subscription services to meet the preferences of consumers with varying tastes and interests.
3. Home Decor - The home decor industry can provide innovative personalized solutions to consumers looking for customized decor options, by adopting AI technology to recommend products based on consumers' preferences and buying behavior.