The Superheadz Digital Harinezumi, affectionately called ‘Zumi,’ was inspired by 1960’s Super 8mm cameras and takes retro style images that might pass as vintage finds. The compact carry-it-with-you digital can fit up to 1600 color-saturated, dreamy still photos or 2 hours of silent video onto a 2MB memory card.
Users give Zumi consistently high value-to-cost marks, but warn it is not only cool and lightweight, it is a marketed as a toy and is lightly constructed.
Those who have had a Zumi break have been able to get a replacement under warranty, but complain about suffering Zumi-withdrawal while waiting.
Apparently, Zumi-love is addictive.
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Art-Film Mini Cams
‘Zumi' Takes Dreamy 8mm Look-Alikes & Color-Intensive Stills
Trend Themes
1. Retro-style Photography - The popularity of the Superheadz Digital Harinezumi camera demonstrates a trend towards retro-style photography.
2. Compact and Portable Cameras - The compact design and lightweight nature of the Zumi camera highlights the trend towards compact and portable cameras.
3. High-value Low-cost Products - Users consistently rate the Zumi camera as a high-value product at an affordable cost, indicating a trend towards high-value low-cost products.
Industry Implications
1. Photography - The retro-style photography trend presents disruptive innovation opportunities for the photography industry.
2. Consumer Electronics - The demand for compact and portable cameras opens up innovation opportunities in the consumer electronics industry.
3. Affordable Luxury Goods - The success of the Zumi camera as a high-value low-cost product suggests opportunities for the affordable luxury goods industry.