E-commerce giant eBay has just announced its new collaboration with Maccarone Gallery and artist/musician Grimes, which will run through December 18th and would involve special, curated art drops.
The initiative is collectively titled 'A Decade of Grimes' and as the name might suggest, the art drops exhibit pieces that highlight the artist's inspiration and ventures in the last 10 years. The works involve various mediums and the art drops will follow a dedicated schedule. The first debut was on September 9th. It involved six digital painting limited-edition prints. These do a great job of Grimes' visual language and aesthetics. The second drop is October 14th and consumers can expect exclusive apparel. "designed by Grimes and inspired by her artwork." The last art drop is scheduled for November 18th and it will boast a selection of "special-edition prints bearing "failed album covers" that give insight into the process through which an album’s final visuals are resolved.
All proceeds of these art drops will go toward supporting Carbon180.
Exclusive Art Drops
eBay Partners with Maccarone Gallery and Grimes for a Special Colection
Trend Themes
1. Exclusive Art Drops - The success of this initiative can serve as a model for other e-commerce companies to collaborate with galleries and artists to create exclusive and curated collections.
2. Limited-edition Digital Prints - The popularity of these digital prints highlights the growing demand for exclusive and affordable art that can be purchased online and delivered digitally.
3. Art-inspired Apparel - The success of the exclusive Grimes-inspired apparel can serve as a model for other musicians and artists to partner with e-commerce companies to release limited-edition collections of apparel designed based on their artwork.
Industry Implications
1. E-commerce - There is an opportunity for e-commerce companies to partner with galleries and artists to curate and release exclusive collections for online purchase.
2. Art - The success of the curated Grimes collection can serve as a model for other artists and galleries to partner with e-commerce companies to release exclusive collections of art and merchandise.
3. Music - There is an opportunity for musicians to collaborate with e-commerce companies to design and release exclusive apparel collections inspired by their artwork and music.