Set to open in Milan in 2010 is the Armani Hotel. The designer’s name will become muse to ninety-five luxurious guest rooms, a gourmet restaurant and Armani Spa. Business centre and meeting rooms are also present.
With a location already established in Dubai, expect the Milan Armani Hotel to create even more buzz as the city itself is Italy’s fashion capital as well as Giorgio Armani’s home.
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Italian Fashion Lodging
The Armani Hotel and Spa Set to Open in Milan in 2010
Trend Themes
1. Luxury Fashion Hotels - Opportunity for luxury fashion designers and hospitality industry to collaborate on innovative hotels and resorts.
2. Boutique Hotel Chains - Disruptive opportunity for fashion companies to compete with established hotel chains with unique, trendy, and upscale accommodations.
3. Designer Wellness Spas - Potential for fashion designers to expand into wellness and lifestyle industries with designer-led holistic spas and wellness retreats.
Industry Implications
1. Fashion - Collaboration opportunity for fashion designers to expand into hospitality industry with luxury hotels and resorts.
2. Hospitality - Opportunity for traditional hotels and resorts to create boutique hotel chains with designer-led unique and trendy accommodations.
3. Wellness - Disruptive opportunity for fashion designers to expand into wellness and lifestyle industries with designer-led holistic spas and wellness retreats.