With Christmas and other festivities fast approaching, the Armani Exchange Holiday 2011 Ad Campaign fills the hearts of fashionistas around the globe with warm wishes. This photoshoot is targeted to a young, energetic crowd who can't wait to start partying like rockstars.
The Girgio Armani's label released a collection full of pieces that bring volume to the maximum level. Lensed by Mathew Scrivens, this spread includes a line that is gorgeous and includes ensembles for both women and men composed of gorgeous leather, plaid t-shirts, short dresses, tops, shiny leggings and jeans, knit sweaters and blazers. For the female line, everything from the garments to the accessories has a glittery touch that welcomes the party month with excitement.
Styled by Kate Lanphear and with the participation of models such as Francisco Lachowski, Marlon Teixeira, Sara Sampaio and Victoria Lee, the Armani Exchange Holiday 2011 Ad Campaign is stunning and dynamic -- the perfect companion for the holidays.
Phenomenal Festive Lookbooks
The Armani Exchange Holiday 2011 Ad Campaign is a Celebration
Trend Themes
1. Volume in Fashion - Disruptive innovation opportunity: Explore new ways to create volume in clothing designs to attract young, energetic consumers for festive occasions.
2. Glittery Accessories - Disruptive innovation opportunity: Develop accessories with a glittery touch to enhance the festive look of outfits and capture the excitement of the party season.
3. Dynamic Ad Campaigns - Disruptive innovation opportunity: Create visually stunning and dynamic ad campaigns to captivate the attention of fashionistas during the holiday season.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate innovative volume-enhancing designs and glittery accessories into fashion retail offerings to attract customers during the festive season.
2. Advertising and Marketing - Disruptive innovation opportunity: Explore unconventional and visually engaging strategies for holiday ad campaigns to make brands stand out in the crowded market.
3. Fashion Photography - Disruptive innovation opportunity: Experiment with dynamic photography techniques and creative styling to produce captivating images for holiday fashion campaigns.