The Arizona Science Center ad campaign revolves around a slew of questions that will pique people's interest immediately. That is because many of these questions have been posed in everyday conversations before. With childlike inquisitiveness, people have asked, "Why do sidewalks have seams" and "Why does asparagus make your pee smell?"
Conceived by Cramer-Krasselt, an ad agency based in Phoenix, United States, the Arizona Science Center ad campaign brings these seemingly mundane questions to mind in order to show that they are far from stupid. Reading "never stop wondering," it encourages these questions and ones like them. It also implies that people can find the answers at the Arizona Science Center.
The Arizona Science Center ad campaign was art directed by Greg Harwell.
Common Curiosity Campaigns
The Arizona Science Center Advertisements Ask Everyday Questions
Trend Themes
1. Everyday Curiosity - Promoting curiosity and inquisitiveness around everyday questions.
2. Innovative Advertising - Using unique and relatable ad campaigns to engage with audiences.
3. Science Education - Encouraging interest and learning in science-related topics through advertising.
Industry Implications
1. Advertising - Opportunities for disruptive, thought-provoking ad campaigns that resonate with audiences and spark curiosity.
2. Education - Innovative educational opportunities for science and discovery-focused centers and organizations.
3. Entertainment - Engaging and interactive science-themed entertainment, including science centers and museums.