The Aritizia x Wilfred Spring 2012 collection has remained true to the brand's elegant roots. Often straying away from the daring or eccentric, the fashion house has been recognized for its production of classic and often timeless pieces. Easily jazzed up or down, the wares have been go-to's for both American and Canadian women, and have also received considerable endorsements from celebrities around the globe.
As is expected, the Wilfred Spring 2012 display is tasteful, and is currently being exhibited via a solemn lakeside photo shoot. These Wilfred images are discernibly wistful. The model featured sports a concerned look, and casts her gaze downwards for the most part. The emotional feel of the shoot does not detract from the exquisite apparel choices, however. Via the showcasing of bright billowing fabric and expertly-tailored blazers, the brand's dedicated clientele base will likely flock to the Aritzia stores this season.
Solemn Lakeside Lookbooks
The Aritzia x Wilfred Spring 2012 Photos are Wistful
Trend Themes
1. Timeless Fashion - Disruptive innovation opportunity: Develop a sustainable and eco-friendly line of classic clothing pieces that appeal to a wide range of customers.
2. Emotional Advertising - Disruptive innovation opportunity: Create an advertising campaign that taps into customers' emotions to create a deeper connection with the brand and increase loyalty.
3. Celebrity Endorsements - Disruptive innovation opportunity: Collaborate with influencers in various industries to promote the brand and increase visibility among target customers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement virtual reality technology to create immersive online shopping experiences that replicate the feel of a physical store.
2. Advertising and Marketing - Disruptive innovation opportunity: Utilize artificial intelligence to create personalized, data-driven advertising campaigns that target specific customer segments.
3. Influencer Marketing - Disruptive innovation opportunity: Develop a platform that connects brands with micro-influencers and enables more authentic and targeted influencer marketing campaigns.