The Arena Homme + Autumn/Winter 2015 lookbook exhibits upcoming collections though the work of photographer Jamie Hawkesworth. Model Connor Taylor was shot by Hawkesworth who chose crumbling walls and cardboard boxes as the perfect backdrops for these images.
Hawkesworth captured Taylor within a series of faded and black and white snapshots. This lighting contributed to the overall appeal of this Arena Homme + production as it displayed loose trousers, patterned sleeves and oversize t-shirts with a sense of drama.
Grooming expert Gary Gill played a big role in this production. Loose tresses jutting out in different directions and a clean, crisp facereveale a new brand of masculinity that comes with funky additions likely unforeseen by fans of Arena Homme +.
Distressed Menswear Lookbooks
The Arena Homme + Jamie Hawkesworth Images Are Visibly Imperfect
Trend Themes
1. Distressed Menswear - The trend towards distressed and visibly imperfect menswear presents an opportunity for designers to experiment with unconventional materials, textures and prints.
2. Faded Snapshot Photography - The trend towards faded and black and white snapshot photography presents an opportunity for photographers to add depth and drama to their work.
3. Non-traditional Male Grooming - The trend towards non-traditional male grooming presents an opportunity for grooming experts to showcase more innovative styles and techniques.
Industry Implications
1. Menswear Fashion - The menswear fashion industry can embrace the distressed menswear trend and explore new approaches towards casual wear.
2. Photography - The photography industry can explore the use of faded and snapshot photography to bring out a new drama and emotion in their work.
3. Grooming - The grooming industry can explore innovative approaches towards male grooming that embrace a new sense of masculinity.