Although this trend has a relatively small following in the US, as of today, the interest in this subculture is getting more coverage and print as an up and coming piece of the underground culture network.
Cyber, which is also referred to as cybergoth and cyberpunk, is a subculture that is derived from multiple music scenes including the European Goth scene and the rave/clubbing scenes. People who identify themselves with the Cyber subculture can be referred to as a "cyber". If one is "cybergoth" they are perceived as a goth-influenced side of the subculture, and a "cyberkid" is one who attends trance/hard dance clubs.
The cyberculture dresses in science-fiction inspired fashion, has an interest in electronic dance music and cybers also tend to have an interest in new and future technology.
Entering a group of people who are in to the cyber scene may seem like walking right into an anime or science fiction film. The fashions are a combination of industrial, rave, and goth. Largely popular cyber clothing includes starkly contrasting colors such as black, white, luminous neon colors. Clothing also includes rubber and PVC, circuit boards, trench coats, platforms shoes or boots and aviator-style superflous goggles worn on the forehead or around the neck. As well, small to elaborate alterations to the cyber's body may be made as a statement.
Cyber culture hair fashions are either dyed or styled real hair or elaborate extensions or wigs that are obviously not real with eye catching colors.
The cyberculture is just making it's way into the US underground as these things take a while to 'get across the pond', but it is popping up in clubs.
While looking at the cyberculture trend it leaves one wondering: Does art imitate life or does life imitate art?
The Cyberculture Movement
Are We Moving Towards Being 'Borgs'?
Trend Themes
1. Cyberculture Subculture - Disruptive Innovation Opportunity: Develop technologies and platforms that cater to the unique fashion and music interests of the cyberculture subculture.
2. Cyber-inspired Fashion - Disruptive Innovation Opportunity: Create sustainable and technologically advanced materials for cyber-inspired clothing, such as eco-friendly rubber and energy-generating circuit boards.
3. Cyber Subculture Adoption - Disruptive Innovation Opportunity: Design immersive virtual reality experiences that allow individuals to explore and engage with the cyber subculture.
Industry Implications
1. Fashion Industry - Disruptive Innovation Opportunity: Collaborate with cyberculture influencers to launch a mainstream fashion collection inspired by cyber subculture.
2. Music Industry - Disruptive Innovation Opportunity: Develop music streaming platforms that curate and promote electronic dance music genres favored by the cyber subculture.
3. Technology Industry - Disruptive Innovation Opportunity: Invest in research and development of future technologies that align with the interests and demands of the cyberculture subculture.