Arabel Lebrusan used to work as the Creative Director of the jewelry company Lablas, which was based on Sloane Street in London but has expanded into creating her own company of ethical jewelry, which uses recycled gold and silver. Fair trade and ethical mining practices, along with sustainability of resources, are part of the company's insides and outsides.
Some of the fans of the brand include Sienna Miller, her sister Savannah Miller as well as Princess Letizia of Spain. The collections range from more simple and obvious engagement and wedding rings to ornate costume-like jewelry. A bespoke service is also available if consumers are interested in something completely different.
Contact Information
Arabel Lebrusan website
Arabel Lebrusan on Facebook
Arabel Lebrusan on Twitter
Ethical Metal Jewelry
Arabel Lebrusan Uses Recycled Gold and Silver in the Design Process
Trend Themes
1. Recycled Metal Jewelry - There is an opportunity for other jewelry companies to start using recycled metals in their design process.
2. Ethical and Sustainable Jewelry - There is a market for consumers who are interested in purchasing sustainable and ethically-made jewelry products.
3. Bespoke Jewelry - Consumers are interested in personalized and unique pieces of jewelry, making bespoke jewelry a potential disruptive innovation opportunity.
Industry Implications
1. Jewelry - The jewelry industry has an opportunity to shift towards ethical and sustainable practices and cater to the market demand for these products.
2. Metal Recycling - The metal recycling industry could benefit from partnering with jewelry companies to provide them with recycled metals for their designs.
3. Customized Jewelry - The customized jewelry industry has potential for growth as consumers seek unique and personalized pieces, creating potential disruptive innovation opportunities.