'Winetales' is the name of a new web-based AR wine platform from Third Aurora that was purpose-built for mass adoption—and already, over 80 wineries have signed up for early platform trials. The accessible platform is designed to be an all-encompassing platform for the entire industry, as its creator found that augmented reality technology is highly fragmented. As Dave Chaffey, co-Founder of Third Aurora, describes: "No-one wins when there's thousands of different apps for thousands of wineries."
The augmented reality platform creates AR wine labels that are directly viewable from a smartphone app and uses artificial intelligence for label recognition. With this technology, consumers are able to experience dynamic scenes and access content from brands with a simple web interface.
Following the platform trials that begin in early July, Winetales is set for an early release near the end of September.
AR Wine Platforms
Third Aurora's AR Winetales Serves the Entire Wine Industry
Trend Themes
1. AR Wine Platforms - As Third Aurora's Winetales gains momentum, AR wine platforms will become increasingly popular in the wine industry.
2. Mass Adoption of AR Technology - Third Aurora's Winetales is an example of how AR technology could become widely accepted among the general public.
3. Consolidation of AR Wine Apps - The wine industry will enjoy a more unified and cohesive AR experience, thanks to platforms like Winetales.
Industry Implications
1. Wine Production - Wine producers can utilize AR wine label technology to create immersive and engaging experiences for customers, leading to increased brand loyalty and sales.
2. Technology - AR technology companies have the opportunity to create innovative solutions for the wine industry with the mass adoption of AR wine platforms.
3. Marketing - Marketing agencies have a chance to develop new strategies that incorporate AR technology and platforms like Winetales to create more engaging and innovative campaigns for the wine industry.