Kitchen appliance brand AEG installed what it calls a 'Magic Mirror' in London's Kings Cross station for the purposes of connecting consumers to fun, imaginative and immersive AR advertisements. Those in the station who stand in front of the interactive screen have the chance to play with augmented reality gorillas, penguins and elephants, as well as home appliances from AEG.
AR advertising specialists '3rock' worked with AEG on bringing the Magic Mirror to the masses and as director Ian Brookes says, "within 12-18 months you'll be seeing this as a permanent fixture in locations all over the world." This kind of highly engaging out-of-home advertising excites consumers and connects them to a technology they may have heard about, but have yet to experience the wonders of firsthand.
Appliance AR Advertisements
AEG's 'Magic Mirror' Immerses Consumers in Fantastical AR Experiences
Trend Themes
1. Augmented Reality Advertising - Brands can utilize AR technology to create immersive and engaging advertising experiences for customers.
2. Location-based Advertising - By placing interactive AR screens in high traffic areas, brands can connect with consumers in a memorable and engaging way.
3. Out-of-home Advertising - Using AR technology in public spaces can provide highly engaging and interactive experiences for customers, increasing brand awareness and affinity.
Industry Implications
1. Marketing and Advertising - AR technology can revolutionize the way brands connect with consumers, creating immersive and unforgettable advertising experiences.
2. Consumer Electronics - Companies in the consumer electronics industry can explore the use of AR technology in their products to enhance customer experiences and stand out in the market.
3. Transportation - By partnering with brands to create innovative advertising experiences like AEG's 'Magic Mirror', transportation companies can enhance their offerings and provide value to customers during their travels.