Introducing the AquaReady brand to the Aperture Pet & Life brand family, aiming to broaden the latter's presence within the aquarist community. AquaReady, a comprehensive freshwater and saltwater brand, complements the brand's existing portfolio by catering to the diverse needs of aquarists while emphasizing value without compromising on quality.
AquaReady will introduce a total of 34 products, encompassing essential equipment and accessories for both freshwater and saltwater setups. This initial lineup includes a diverse range of items such as 75 Gallons Per Hour (GPH) Reverse Osmosis (RO) System, a Hang-On-Back Powered Refugium, and various accessories like additive containers, organizational devices, and feeding management tools.
"The Aperture team has 25 years of experience delivering premium brands like EcoTech Marine, Neptune Systems and Aquaillumination to the Aquatic space," said Natalie Strahan, Chief Executive Officer of Aperture. "Now with AquaReady, that knowledge and expertise is being harnessed to deliver aquarium products with the equivalent focus on utility and value. The goal is making aquatics easier and more accessible to all experience levels and budgets."