These creative print ads showcase the flexibility of Aquafresh Flex Direct Toothbrush by having an athletic guy contort, bend and twist his body.
How are we supposed to make the connection? Having toothbrush-like hair might give you a clue about the toothbrush reference.
I use this toothbrush myself and I have to say the ads are quite successful in visually promoting the extreme flexibility of this model.
The campaign was created by Grey Hong Kong with executive creative director Keith Ho, creative director Davey Lui, art directors Davey Lui & Michael Tse, and copywriter Vincent Tse.
Toothbrush Contortionists
Aquafresh Flex Direct Campaign
Trend Themes
1. Creative Print Ads - Opportunity for brands to showcase their products in visually engaging and attention-grabbing ways through print advertisements.
2. Visual Promotion - Disruptive innovation opportunity to use visual elements to effectively convey the unique features and benefits of a product or service.
3. Extreme Flexibility - Growing demand for flexible and adaptable products that cater to diverse consumer needs and preferences.
Industry Implications
1. Advertising - Opportunity for creative agencies and marketers to develop innovative advertising campaigns that captivate the audience's attention and drive brand awareness.
2. Personal Care - Disruptive innovation opportunity for oral care brands to create and promote products that emphasize flexibility and adaptability for enhanced user experience.
3. Printing and Publishing - Opportunity to provide creative print solutions for brands, leveraging unique concepts and visuals to promote their products effectively.