Based on research that shows that 50% of children struggle with self-confidence due to dental insecurities, Aquafresh launched a campaign to help kids embrace what makes their smile unique. The look of one's smile goes beyond just aesthetics, impacting not only how people of all ages show up in the world but also their interactions with others.
To challenge the idea that there's only one type of "perfect" smile, the oral care brand devised a campaign that focuses on clean and healthy teeth being the best kind. The oral health campaign captured by British creative Rankin starring primary school children showing off their teeth will be exhibited in London’s Soho.
A series of prototype concept toothbrushes was also created, including unconventional designs like the Gap Getter.
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Trend Themes
1. Oral Health Acceptance Initiatives - Embracing unique smiles to promote dental confidence among children.
2. Inclusive Oral Care Promotions - Encouraging healthy teeth as the ultimate standard of beauty and confidence.
3. Creative Toothbrush Design Innovation - Experimenting with unconventional toothbrush designs like the Gap Getter.
Industry Implications
1. Dental Care - Exploring innovative approaches to boost self-esteem through oral health campaigns.
2. Creative Marketing - Utilizing inclusive messaging to redefine beauty standards and promote confidence.
3. Product Design - Pushing boundaries in toothbrush design to cater to diverse preferences and needs.