The idea of creating a unique smartphone app for seniors is a new one, and it's something that's been whole-heartedly embraced by an Orange-based startup that has launched YourLink, a free app that is designed to make it easier than ever for seniors to stay in touch with their family and friends and also remain connected to their local community as well as key service providers.
The app allows seniors to directly message friends and family, making it easier for them to stay in touch. It also offers a curated list of local bulletin boards, flyers and advertisements for a wide variety of products, services and events of interest to seniors.
Seniors are a demographic that are often left out when it comes to app development, particularly the realm of social apps. This is where YourLink comes in. By keeping seniors connected with family and their community, the app helps them stay happy and engaged.
Senior Social Apps
YourLink is a Connective and Customizable Smartphone App For Seniors
Trend Themes
1. Senior Social Apps - The development of unique smartphone apps for seniors to stay connected offers opportunities for innovation in the social app market.
2. Curated Local Content - The trend towards offering curated local bulletin boards, flyers, and advertisements in apps provides opportunities for innovative marketing and advertising strategies.
3. Inclusive App Development - The need for more inclusive app development for underrepresented demographics presents an opportunity for innovation and the creation of new products and services.
Industry Implications
1. Technology - The technology industry can capitalize on the growing demand for senior-friendly apps and the need for more inclusive app development.
2. Marketing and Advertising - The marketing and advertising industry can benefit from the trend towards offering curated local content in apps that target specific demographics, such as seniors.
3. Senior Services - The senior services industry can incorporate technology solutions like YourLink to improve senior engagement and connectedness in their communities.