Will Fazackerley is a graduate of the Royal College of Art and has developed a pleasure-inspired approach to tableware. The designer builds on the concept of enjoying one's food to the fullest capacity and launches two products that embrace that. The project is dubbed 'Nourish' and it includes "a drinking vessel made for slurping soups and a pair of objects made for licking food."
This extremely experimental approach to tableware is design-forward and seeks to challenge traditional methods of eating and the way we engage with taste. The project is meant to focus the attention not only on the food that is being taken in but also on the objects and vessels we interact with.
Taste-Accenting Experimental Tableware
Will Fazackerley Utilizes a Creative Approach to Tableware
Trend Themes
1. Experimental Tableware Design - Design-forward approach challenges traditional methods of eating, creating opportunities for disruptive innovation in the tableware industry.
2. Pleasure-inspired Dining - Approach to tableware emphasizes enjoyment of food, opening up disruptive innovation opportunities in the dining and hospitality industry.
3. Multi-sensory Eating Experience - Focus on tableware as part of the dining experience highlights opportunities for disruptive innovations in sensory technology and food industry collaborations.
Industry Implications
1. Tableware Manufacturing - Innovative approach to tableware design creates opportunities for manufacturers to explore new materials and manufacturing techniques.
2. Hospitality and Dining - Pleasure-inspired approach to dining creates opportunities for restaurants and hospitality businesses to differentiate themselves through unique dining experiences.
3. Sensory Technology - Design-forward approach to tableware highlights opportunities for startups and established companies to innovate in the field of sensory technology and food industry collaborations.