Third-Party App Platforms

The Apple WatchKit Allows Anyone to Develop Apps for Its First Wearable

With the announcement of the highly anticipated Apple Watch comes the Apple WatchKit. It is a platform targeting third parties who are, or at least will be, interested in creating apps for the company's first official wearable tech. This is an exciting step for a company notorious for its closed network.

From custom notifications to home screen applications, the Apple WatchKit opens the doors for some interesting creations. The Apple WatchKit has already been put to use by some third parties including BMW, Nike, Pinterest and American Airlines. While some of the Apple WatchKit developments are similar to those experienced on the iOS system, others are more elaborate. For instance, BMW's app informs about charge levels, locked doors and even provides a map to where a person parked so they don't forget.
Trend Themes
1. Custom Notifications - The Apple WatchKit allows for the creation of custom notifications, providing an opportunity for developers to innovate in the field of personalized, real-time updates.
2. Home Screen Applications - The Apple WatchKit enables the development of home screen applications, offering a potential for disruptive innovation in creating unique and engaging user experiences on wearable devices.
3. Enhanced Functionality - The Apple WatchKit enables more elaborate app developments, presenting an opportunity for developers to create advanced features and functionalities that enhance the Apple Watch user experience.
Industry Implications
1. Automotive - Automotive companies like BMW can leverage the Apple WatchKit to develop apps that provide essential vehicle information and services, presenting a disruptive innovation opportunity for the car industry.
2. Retail - The Apple WatchKit allows retail companies to create custom notifications and personalized offers for customers, enabling them to enhance the shopping experience and engage with consumers in new and innovative ways.
3. Travel - The Apple WatchKit can be utilized by travel companies like American Airlines to offer real-time flight updates, mobile boarding passes, and other convenient travel features, opening up possibilities for disruptive innovation in the travel industry.

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