One of the first stories I wrote when I joined Trend Hunter was the huge effect Apple’s Macbook Air commercial had on Yael Naim’s success on the charts. The song shot to the top 10 of the Billboard Hot 100 chart out seemingly of nowhere.
So far, Apple has had a golden touch on all artists featured in Apple commercials. With the launch of the new iPod and iTunes colorful commercial, it will be interesting to see if the chart fortunes continue, and if the featured song, "Shut Up and Let Me Go" by The Ting Tings follows suit. Does Apple still have the touch?
The commercial is an explosion of colors (hence the title, Gamma), music, dance and movement, just in time for the summer.
Watch the commercial above, or check out a high resolution version at Apple.
New Apple iPod + iTunes Commercial
Gamma
Trend Themes
1. Colorful Commercials - Opportunity for businesses to create vibrant, visually appealing commercials that capture the attention of consumers.
2. Music Marketing - Opportunity for businesses to leverage music in their advertising to boost brand recognition and create emotional connections with consumers.
3. Chart Impact - Opportunity for businesses to explore collaborations with popular artists to boost their brand visibility and potentially chart success.
Industry Implications
1. Advertising - Disruptive innovation opportunity for companies to create visually stunning and memorable commercials that leave a lasting impact on consumers.
2. Music - Disruptive innovation opportunity for music industry professionals to explore partnerships with brands and utilize advertising as a means to reach wider audiences.
3. Consumer Electronics - Disruptive innovation opportunity for consumer electronics companies to incorporate music and vibrant visuals into their marketing campaigns for new product launches.