For anyone who has already had their fill of pumpkin spice, A&W's new Apple Crumble Sundae offers a delicious new way to indulge in fall flavors. Featuring warm, diced apples and chilly vanilla soft serve, the new dish is the perfect way to ease into autumn.
A&W's new Apple Crumble Sundae is a seasonal treat that puts a festive fall twist on ice cream. The dish combines the chain’s signature vanilla soft serve ice cream with sweet caramel sauce, spiced apple crumble, fluffy whipped cream and a classic maraschino cherry on top. For those looking for a slightly simpler take on the dessert, A&W is also offering a Apple Crumble Polar Swirl, which simply combines apple crumble with creamy vanilla soft serve.
Swirled Apple Pie Sundaes
A&W is Adding an Apple Crumble Sundae to Its Fall Menu
Trend Themes
1. Fall Flavor Desserts - As evidenced by A&W's Apple Crumble Sundae, there is a trend towards fall-inspired desserts that use seasonal flavors and ingredients.
2. Innovative Ice Cream Combinations - The combination of warm, spiced apple crumble and cool vanilla soft serve in A&W's new sundae showcases a trend towards unexpected ice cream pairings.
3. Simplified Desserts - A&W's Apple Crumble Polar Swirl, which combines apple crumble with vanilla soft serve, highlights a trend towards simpler, more streamlined desserts.
Industry Implications
1. Fast Food - Fast food restaurants, like A&W, can capitalize on the trend towards fall-inspired desserts by introducing new seasonal treats to their menu.
2. Ice Cream Shops - Ice cream shops can take advantage of the trend towards unexpected flavor combinations by experimenting with new and innovative sundae creations.
3. Convenience Stores - Convenience stores can leverage the trend towards simplified desserts by offering easy-to-grab treats that satisfy customers' sweet tooth cravings.