To usher in the fall season, Hostess has just debuted a whole new lineup of sweet autumnal treats, including the highly anticipated Apple Cinnamon Donettes.
For fall 2020, Hostess will be bringing back three iconic fall treats: Pumpkin Spice Twinkies, Iced Pumpkin Cupcakes, and the Caramel Crunch Donettes. The pumpkin and caramel treats will also be joined by the debut of two new Donette varieties. First up is the Maple Glazed Donettes, which are mini cake donuts topped with a sweet maple-flavored glaze. Next is the Apple Cinnamon Donettes, which are miniature cake donuts infused with natural apple flavors and dusted with cinnamon sugar. Both of the fall-themed Donettes will be sold in single-serve sleeves that contain six mini donuts each.
Miniature Apple Cinnamon Donuts
Hostess' New Apple Cinnamon Donettes are the Perfect Fall Treat
Trend Themes
1. Fall-themed Treats - Creating and marketing seasonal treats that cater to the fall season can be a disruptive innovation opportunity for the food industry.
2. Flavored Donuts - Introducing new flavors and combinations to the traditional donut can attract customers and spark innovation in the bakery industry.
3. Single-serve Packaging - Developing convenient and individual packaging options for snacks and treats can be a disruptive innovation opportunity for the packaging industry.
Industry Implications
1. Food Industry - The food industry can capitalize on the trend of bringing back nostalgic and seasonal treats to cater to consumers' desires for fall-themed products.
2. Bakery Industry - The bakery industry can capitalize on the trend of introducing new and unique flavors to traditional treats to attract customers and drive sales.
3. Packaging Industry - The packaging industry can capitalize on the trend of providing convenient and single-serve packaging options for snacks and treats to meet consumers' on-the-go lifestyles.